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Market Access Research Study


Wednesday, April 22, 2015 6:17 PM - George's, Grenada
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Market Access & Rural Enterprise Development Programme (MAREP) and CUSO International, Canada (CUSO) share a common goal to reduce poverty and vulnerability within poor communities in Grenada. As such, a joint Market Access Research Study was recently conducted by the two organizations – each sharing their strengths to execute the project which brought together the local knowledge and the discipline of market research.

The purpose of the study was to understand the needs and challenges that exist in the purchasing and producing markets; determine the purchasing and production patterns of the buyers and sellers; obtain reactions from purchasers and producers for local products and value-add ideas and finally, develop market access strategies that can bridge the gap that exists in the market and to align farmers production plans with buyers purchasing patterns.


Highlights from this Study help put facts behind what many may already believe.

For example, 83% of Purchasers - supermarkets, hotels and, restaurants - say that the greatest challenge they face in relying on local products is getting adequate quantity.

Purchasers said in their own words; “I can’t always get what I want to buy all year round because seasonality of crops is
(MAREP)

an issue” or, “inconsistent supplies (from farmers) makes it difficult to set menus”.

This and many other facts from the Study will be used to help inform and guide small-enterprise farmers in poor communities to gain market access by re-directing their efforts in order to meet the market requirements. MAREP’s aim is to support community opportunities that can bridge this supply and demand gap and ultimately deliver more locally grown products to Grenadians.


MAREP is a six year programme that is funded by IFAD (International Fund for Agricultural Development), Caribbean Development Bank, and the Government of Grenada.

CUSO International is a Not-For-Profit organization located in Canada that places skilled Canadians in various countries to help alleviate global poverty through volunteering.



 

 

 

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